The phrase represents a specific segment of the wine market focused on Cabernet Sauvignon varietals priced below twenty dollars. This category appeals to consumers seeking value-driven options within a popular grape type. For instance, a bottle labeled as Cabernet Sauvignon from California, retailing for $18.99, falls squarely within this classification.
Its importance stems from offering accessibility to wine drinkers across various budgets. It allows for exploration of Cabernet Sauvignon characteristics without a significant financial commitment. Historically, this price point has been crucial for introducing new consumers to wine and maintaining interest among established enthusiasts seeking everyday drinking options.