The phrase identifies a category of timepieces representing a balance between quality and affordability. It defines a price point within which consumers can find a wide range of styles, functionalities, and brand reputations. For example, a consumer searching for a durable and stylish daily wear option might explore models offered within the specified budget.
This price segment is significant because it represents an accessible entry point into the world of horology for many individuals. It allows consumers to acquire a well-crafted and reliable timepiece without incurring the high costs associated with luxury brands or complicated movements. Historically, this range has offered a stepping stone for individuals looking to upgrade from basic or fashion-oriented watches.